Viva Big Bend is a celebration of music and Texas. Produced by Texas Music magazine, Viva Big Bend is part music festival and part music-industry conference, which will showcase the best of the state: extraordinary natural beauty, talented people and a diverse culture. Approximately 50 bands are expected to be showcased in at least six venues during the first year.

In addition to the music, events are planned specifically for music-industry representatives.

Press release – Oct. 5, 2011
Press release – Apr. 4, 2012